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| Myntra off-campus hiring for Associate-Marketing Analytics |
Job Description
About Team
This role is the central marketing team. This team is responsible for demand generation, traffic, users & installs. Working on the AIDA funnel using all digital channels is the core job function. The primary impact of this role is to support analytics functions in managing & creation the reports.
Roles & Responsibilities
The primary responsibility of the role is around data gathering, reports management & generation of insights generation. This person will have to work with raw sources of data from Facebook, Google analytics, AppsFlyer and more & stitch reports / MIS for daily usage within marketing teams. Making sure the right data is getting captured, working on dashboards, daily reports (along with internal & external teams), helping in planning & measuring campaign performances are core responsibilities. This role will own all backward & forward-looking reporting for key marketing KPIs. This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.
- Manager & publish daily marketing dashboards & MIS
- Take reporting requests from teams and help set up reports
- Be hands-on data collection & running insights etc
- Analyze a wide variety of data as required to solve a business problem - Media execution data, Internal transactional & clickstream data, and/or data from Google Analytics
- With time pick skills in Data studio & Google ads data hub etc in GMP stack
Responsibilities:
- Creation of daily MIS reports and dashboards
- Publish marketing dashboards on MIS & excel
- Working along with core team on month & event-based planning
- Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
- Create data-based recommendations for campaign managers to optimize campaigns
- Working with BI team for data collation & extraction of 1st party data
- Data & insights representation to stakeholders within & outside the team
- Competition analytics and tracking
Qualifications & Experience
- Min Qualification ~ Graduate
- Comfortable with larger sets of data
- Advanced excel skills, SQL is nice to have but not a limitation
- Articulation
- Multitasking with efficiency
- Nice to have:
- Experience in building & maintain MIS dashboards
- A similar role in the past either at an agency/analytics firm/platform or brands is a plus
- Understanding of digital functions is a plus
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| Life @ Myntra |
How to Apply for Myntra off campus drive:
This opening is for Associate – Marketing Analytics who comes from Myntra. If you went through all the details of the job and you are eligible then you can apply via clicking on apply now.
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